Develop Different Activities Under Different Names To Avoid Confusing Audiences
Practice Drawing This Draw-along.
To blow off steam, I need to goof off in my sketchbook sometimes and draw cartoons, and I publish them under a different name. The audience there is older and prefers more expressive funny illustrations that leave them feeling happy.
PracticeDrawingThis works: I get new subscribers.
My cartoons work: people reach out for commissions.
The two audiences are not compatible. If I show posts from one account to the subscribers of the other, I will lose the audience.
It’s a Yin and Yang thing; I need both and enjoy fluctuating between them. They are two of the many sides of me. A small audience (friends, family) is interested in all sides of you, but generally, an audience tends to be interested in only one side.
Also, I get to submerge myself in the different scenes. I follow different accounts on both. On the Practice Drawing This account, I follow Kim Jung Gi-like accounts, and on the cartoon account, I follow other cartoon accounts. Switching accounts means I can switch worlds. The feeds are very different, and I can switch between the two based on how I feel.
If you are, for example, interested in drawing and playing guitar, it is useful to have separate accounts for both. Follow art-related accounts on the one and music-related accounts on the other, and seamlessly move between the worlds, the two distinct scenes.
If you used one account for both, the music people wouldn't like your art posts, and vice versa.
We're all multi-dimensional, and few people have exactly the same interests you have.
Publish different expressions of creativity under other names.
This Week
Having written what I wrote above in the article, I find myself gravitating to making and publishing things mostly under the Practice Drawing This umbrella. I don’t spend time on the other accounts anymore. I don’t draw cartoons at the moment and find I get everything I want out of spending time on Practice Drawing This. So no multiple accounts for me anymore. It’s just this one. But there was a time I didn’t know for sure, and it was useful to have separate accounts to try new things under, to dip my toe into those worlds, so to speak.
Yours sincerely,
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